Produced, filmed and directed by MC2 Music Media, "No Curtain Call" is third and final single off ATB's "SONIC BOOM" album--released May 4th, 2018. The album chronicles the journey of a small-town girl dreaming of bringing her music to the big city. Written by front-woman Jacqueline Auguste, "No Curtain Call" describes the point in a musician’s career when no one seems to be listening, watching or paying any attention to their music; when a musician is faced with the question, “Who am I really doing this for?”
“No Curtain Call fits into the Sonic Boom rock opera story as the point in our heroine’s journey when she realizes the music she writes and performs may not appeal to everyone,” comments Auguste. “She has to come from an authentic place in her own heart where she can feel confident that she has expressed her own truth in her lyrics and music.”
The video was filmed in a local motorcycle club, and the actors in the video are fans, band members and family members of Across The Board from the Toronto area.